{"id":869,"date":"2022-07-20T23:44:50","date_gmt":"2022-07-20T21:44:50","guid":{"rendered":"https:\/\/test.markhor-design.com\/?post_type=project&p=869"},"modified":"2025-05-06T16:26:30","modified_gmt":"2025-05-06T14:26:30","slug":"predictrail","status":"publish","type":"project","link":"https:\/\/markhor-design.com\/index.php\/project\/predictrail\/","title":{"rendered":"Predic\u2019trail – Identit\u00e9 visuelle"},"content":{"rendered":"

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Predic’Trail<\/h1>\n

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Projet de cr\u00e9ation d\u2019une start-up en maturation chez LinkSium qui d\u00e9veloppe une application mobile int\u00e9gr\u00e9e dans Strava. La solution Predic\u2019Trail permet d\u2019\u00e9valuer les capacit\u00e9s physiques sp\u00e9cifiques au trail de mani\u00e8re individuelle et mis \u00e0 jour apr\u00e8s chaque sortie. A partir d\u2019une collecte de donn\u00e9es \u00e0 chaque sortie du coureur, elle permet donner des conseils personnalis\u00e9s pour limiter la fatigue tout en optimisant leurs performances et diminuant les risques de blessure.<\/p>\n

Le projet consistait en la cr\u00e9ation d\u2019une identit\u00e9 visuelle (logotype, couleur, police), de la cr\u00e9ation d\u2019un site web vitrine de l\u2019application et du montage d\u2019une vid\u00e9o promotionnelle.<\/p>\n

J\u2019ai d\u00e9cid\u00e9 de proposer un d\u00e9coupage du nom en deux parties pour l\u2019\u00e9crire sur 2 lignes. Le \u201cPredic\u201d \u00e9crit en minuscule et en italique pour l\u2019id\u00e9e de vitesse surmontant le \u201cTRAIL\u201d en majuscule pour l\u2019id\u00e9e de puissance et d\u2019endurance. J\u2019ai int\u00e9gr\u00e9 un \u00e9l\u00e9ment graphique en double pointes invers\u00e9es en guise de A du mot trail. Ces 2 pointes comme 2 sommets ou 2 fl\u00e8ches invers\u00e9es repr\u00e9sentent la variation du d\u00e9nivel\u00e9, un \u00e9lectrocardiogramme et aussi le conseil de rythme de course \u00e0 suivre d\u00e9livr\u00e9 par l\u2019application.<\/p>\n

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Pour le site internet je suis partie sur les m\u00eames concepts avec de grandes diagonales et des ombrages donnant du dynamisme aux visuels pour renforcer l\u2019image de marque du produit propos\u00e9.<\/p>\n

 <\/p>\n

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Pour la vid\u00e9o promotionnelle, J\u2019ai fait un montage d\u2019une vid\u00e9o courte de 36 secondes avec des plans courts et dynamiques mettant en sc\u00e8ne des trails dans leur pratique. L\u2019ajout de textes associ\u00e9 \u00e0 des pictogrammes en surimpression donnent des informations succinctes sur le produit et donne envie d\u2019en savoir plus.\u00a0<\/p>\n

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Encore un superbe projet avec des chercheurs mais l\u00e0 sur une application en lien direct avec le domaine des sports de montagne. Merci \u00e0 Franck et Baptiste ainsi qu\u2019\u00e0 V\u00e9ronique de m\u2019avoir fait confiance sur ce projet tr\u00e8s inspirant !<\/p>\n

Voir le site : www.predictrail.com<\/a><\/span><\/span>
Voir la vid\u00e9o : www.youtube.com\/watch?v=uM9zdrNVvS0<\/a><\/span><\/span><\/p>\n

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Predic’TrailProjet de cr\u00e9ation d\u2019une start-up en maturation chez LinkSium qui d\u00e9veloppe une application mobile int\u00e9gr\u00e9e dans Strava. La solution Predic\u2019Trail permet d\u2019\u00e9valuer les capacit\u00e9s physiques sp\u00e9cifiques au trail de mani\u00e8re individuelle et mis \u00e0 jour apr\u00e8s chaque sortie. A partir d\u2019une collecte de donn\u00e9es \u00e0 chaque sortie du coureur, elle permet donner des conseils personnalis\u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":874,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[14,17],"project_tag":[],"class_list":["post-869","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-identite-visuelle","project_category-web"],"yoast_head":"\nPredic\u2019trail - Identit\u00e9 visuelle - Markhor Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predic\u2019trail - Identit\u00e9 visuelle - Markhor Design\" \/>\n<meta property=\"og:description\" content=\"Predic'TrailProjet de cr\u00e9ation d\u2019une start-up en maturation chez LinkSium qui d\u00e9veloppe une application mobile int\u00e9gr\u00e9e dans Strava. 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