{"id":844,"date":"2023-11-20T23:35:07","date_gmt":"2023-11-20T22:35:07","guid":{"rendered":"https:\/\/test.markhor-design.com\/?post_type=project&p=844"},"modified":"2025-05-06T16:27:26","modified_gmt":"2025-05-06T14:27:26","slug":"salon-de-lescalade-2023","status":"publish","type":"project","link":"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/","title":{"rendered":"Salon de l’escalade 2023 – Communication visuelle"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1080px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

SALON DE L’ESCALADE EDITION 4<\/h1>\n

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R\u00e9alisation de toute la communication Print et une partie digitale du Salon de l\u2019escalade 2023 : Affiche et ses d\u00e9clinaisons en tr\u00e8s grands formats ou pour les magazines, flyers et d\u00e9clinaison pour les r\u00e9seaux sociaux, guide visiteur, stickers, \u00e9cocups, goodies, kak\u00e9monos, t-shirt Staff, signal\u00e9tique, banni\u00e8res\u2026<\/p>\n

Pour l\u2019affiche 2023 du salon de l\u2019escalade j\u2019ai souhait\u00e9 retranscrire le mouvement en escalade. Nous avons reproduit la d\u00e9composition de l\u2019ascension d\u2019un bloc avec notre photographe Damien Largeron qui a pris en photo l\u2019athl\u00e8te Tristan Ladevant.
Tristan nous a propos\u00e9 un mouv \u00e0 360\u00b0 comme on en voit beaucoup en comp\u00e9titions actuellement.
Sur l\u2019affiche, le grimpeur s\u2019accroche aux lettres du mot \u2018escalade\u2019 et grimpe jusqu\u2019\u00e0 atteindre la prise finale. J\u2019ai choisi d\u2019\u00e9crire le mot \u00ab escalade \u00bb en 3D pour retranscrire la valeur de solidit\u00e9, de roc et rappeler les prises d\u2019escalade en r\u00e9sine qu\u2019on retrouve en salle. Les effets de floue de mouvement sur le grimpeur donnent du dynamisme. Les nuages au fond peuvent rappeler la poudre de la magn\u00e9sie mais aussi des nuages pour donner une sensation de hauteur.<\/p>\n

Le Salon de l\u2019Escalade est le premier en Europe, c\u2019est un \u00e9v\u00e8nement qui regroupe de nombreux acteurs du milieu de l\u2019escalade de la France et de l\u2019\u00e9tranger.<\/p>\n

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SALON DE L’ESCALADE EDITION 4R\u00e9alisation de toute la communication Print et une partie digitale du Salon de l\u2019escalade 2023 : Affiche et ses d\u00e9clinaisons en tr\u00e8s grands formats ou pour les magazines, flyers et d\u00e9clinaison pour les r\u00e9seaux sociaux, guide visiteur, stickers, \u00e9cocups, goodies, kak\u00e9monos, t-shirt Staff, signal\u00e9tique, banni\u00e8res\u2026 Pour l\u2019affiche 2023 du salon de […]<\/p>\n","protected":false},"author":1,"featured_media":852,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[15],"project_tag":[],"class_list":["post-844","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-print"],"yoast_head":"\nSalon de l'escalade 2023 - Communication visuelle - Markhor Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salon de l'escalade 2023 - Communication visuelle - Markhor Design\" \/>\n<meta property=\"og:description\" content=\"SALON DE L'ESCALADE EDITION 4R\u00e9alisation de toute la communication Print et une partie digitale du Salon de l\u2019escalade 2023 : Affiche et ses d\u00e9clinaisons en tr\u00e8s grands formats ou pour les magazines, flyers et d\u00e9clinaison pour les r\u00e9seaux sociaux, guide visiteur, stickers, \u00e9cocups, goodies, kak\u00e9monos, t-shirt Staff, signal\u00e9tique, banni\u00e8res\u2026 Pour l\u2019affiche 2023 du salon de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Markhor Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/markhorDesign\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T14:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/0-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/\",\"url\":\"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/\",\"name\":\"Salon de l'escalade 2023 - Communication visuelle - Markhor Design\",\"isPartOf\":{\"@id\":\"https:\/\/markhor-design.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/0-2.jpg\",\"datePublished\":\"2023-11-20T22:35:07+00:00\",\"dateModified\":\"2025-05-06T14:27:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/#primaryimage\",\"url\":\"https:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/0-2.jpg\",\"contentUrl\":\"https:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/0-2.jpg\",\"width\":650,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/markhor-design.com\/index.php\/project\/salon-de-lescalade-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/markhor-design.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projets\",\"item\":\"https:\/\/markhor-design.com\/index.php\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Salon de l’escalade 2023 – Communication visuelle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/markhor-design.com\/#website\",\"url\":\"https:\/\/markhor-design.com\/\",\"name\":\"Markhor Design\",\"description\":\"Cr\u00e9ation graphique pour les Sports Outdoor. 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