{"id":825,"date":"2023-07-20T23:30:09","date_gmt":"2023-07-20T21:30:09","guid":{"rendered":"https:\/\/test.markhor-design.com\/?post_type=project&p=825"},"modified":"2025-05-06T16:25:21","modified_gmt":"2025-05-06T14:25:21","slug":"fove","status":"publish","type":"project","link":"https:\/\/markhor-design.com\/index.php\/project\/fove\/","title":{"rendered":"FOVE – Identit\u00e9 visuelle"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb max_width=\u00a0\u00bb1080px\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

FOVE<\/h1>\n

Laboratoire de recherche<\/h2>\n

Le client est une \u00e9quipe de recherche du laboratoire LIBM travaillant sur le muscle et le mouvement dans diff\u00e9rents contextes (sant\u00e9, performance sportive, \u00e9cologie animale) et \u00e0 diff\u00e9rentes \u00e9chelles (de la cellule musculaire jusqu\u2019\u00e0 l\u2019analyse d\u2019un animal dans son environnement naturel). J\u2019ai d\u00e9j\u00e0 travaill\u00e9 avec mon correspondant dans cette \u00e9quipe sur le projet Predic\u2019Trail.<\/p>\n

Pour ce projet de nouvelle \u00e9quipe, ils avaient besoin d\u2019une identit\u00e9 visuelle (logotype, couleur, police). Apr\u00e8s les premi\u00e8res \u00e9tapes de ma m\u00e9thode de travail je leur ai propos\u00e9 4 logotypes diff\u00e9rents respectant les contraintes impos\u00e9es : repr\u00e9senter le mouvement m\u00e9canique, symboliser la fusion, et une triangulation entre les 3 sites de travail et la fusion des 3 \u00e9l\u00e9ments fondamentaux de leur recherche (puissance, vitesse et endurance).
Dans les images suivantes, vous pourrez voir les diff\u00e9rentes propositions que je leur ai faites<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb max_width=\u00a0\u00bb1080px\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Proposition 1<\/h2>\n

Cette seconde proposition repr\u00e9sente la d\u00e9composition d\u2019un mouvement m\u00e9canique autour d\u2019un axe. Il est compos\u00e9 de formes circulaires et de connecteurs incurv\u00e9s. Les formes sont lisses et translucides, cr\u00e9ant un effet de superposition. Le mouvement va dans le sens des aiguilles d\u2019une montre. L\u2019opacit\u00e9 de la forme est de plus en plus marqu\u00e9e sur la fin du mouvement cela aide \u00e0 orienter le regard dans le sens du mouvement et vers le haut. On retrouve les 3 points du triangle et les 3 villes associ\u00e9es .<\/p>\n

Le d\u00e9grad\u00e9 de couleurs passe du violet fonc\u00e9 en haut aux violets plus clairs avec des effets de transparences. Le violet est une couleur moderne, futuriste, et innovante. Cette couleur peut-\u00eatre associ\u00e9e au bleu fonc\u00e9 pour lui donner un aspect impressionnant et sophistiqu\u00e9. Avec un assemblage de rouge et de bleu, on couvre \u00e0 la fois la couleur la plus chaude mais aussi la plus froide du cercle chromatique.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_3.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_1.png\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_2.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb max_width=\u00a0\u00bb1080px\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Proposition 2<\/h2>\n

Pour cette proposition j\u2019ai repris le symbole du mouvement biom\u00e9canique, en l\u2019imbriquant 3 fois, toujours en reprenant l\u2019id\u00e9e du sch\u00e9ma puissance\/vitesse\/endurance. Il y a toujours le triangle, mais il n\u2019est pas pos\u00e9 ici, il est en mouvement pour repr\u00e9senter la rotation<\/p>\n

J\u2019ai choisi le rouge et le bleu pour le symbolisme du muscle en a\u00e9robie (sang charg\u00e9 en dioxyg\u00e8ne) et en ana\u00e9robie (sang sans dioxyg\u00e8ne). 2 couleurs compl\u00e9mentaires: la plus froide et la plus chaude du cercle chromatique.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_8.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_7-1.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_9.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb max_width=\u00a0\u00bb1080px\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Proposition 3<\/h2>\n

Dans cette derni\u00e8re proposition j\u2019ai repris un triangle \u00e0 3 couleurs pour symboliser la sant\u00e9, en deuxi\u00e8me leur triptyque force\/puissance\/vitesse et enfin l\u2019innovation\/recherche pour le dernier sommet.<\/p>\n

L\u2019hexagone au centre est l\u00e0 pour symboliser la ruche et donc du travail et la richesse de la recherche. Avec les d\u00e9grad\u00e9s de couleur on retrouve dessin\u00e9 un ruban de Moebius qui interconnecte plus fortement les 3 sommets du triangle et donne du volume au logo.<\/p>\n

Ce qui fonctionne actuellement dans le domaine de la recherche sont les couleurs vives et les d\u00e9grad\u00e9s. J\u2019ai choisi le fuchsia qui est une couleur tr\u00e8s proche du rouge, une des couleurs les plus chaudes du cercle chromatique, pour la force la vitesse, la puissance. Le turquoise est la couleur de la sant\u00e9 : elle rappelle les blouses des m\u00e9decins et les murs des h\u00f4pitaux, ou les logos des pharmacies (entre vert et turquoise). C\u2019est un m\u00e9lange entre le bleu (s\u00e9r\u00e9nit\u00e9, mer, ciel bleu\u2026) et le vert couleur de la confiance (feu vert, validation\u2026)
La 3e couleur bleu \u2013 violet donne un c\u00f4t\u00e9 dynamique et innovant. C\u2019est une couleur myst\u00e9rieuse. Longtemps associ\u00e9 \u00e0 la f\u00e9minit\u00e9, aujourd\u2019hui c\u2019est une teinte qui a gagn\u00e9 en popularit\u00e9. Elle exprime la cr\u00e9ativit\u00e9 et s\u2019associe bien \u00e0 l\u2019innovation.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_6-1.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_4.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_5-1.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb max_width=\u00a0\u00bb1080px\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding=\u00a0\u00bb2px|||||\u00a0\u00bb]<\/p>\n

Proposition 4<\/h2>\n

Ce logo compos\u00e9 d\u2019un motif g\u00e9om\u00e9trique de forme triangulaire compos\u00e9 de fines lignes courbes violettes. Sous la forme triangulaire, le mot \u00ab FOVE \u00bb est \u00e9crit en lettres violettes audacieuses avec une police arrondie.<\/p>\n

Le motif triangulaire domine la partie sup\u00e9rieure. Ses lignes se courbent vers l\u2019int\u00e9rieur, cr\u00e9ant un effet tourbillonnant, semblable \u00e0 un vortex, avec un centre creux pour repr\u00e9senter la notion de courbe d\u2019un graphique en 3 dimensions. Les lignes courbes rapproch\u00e9es ressemblent aussi aux courbes de niveaux d\u2019une carte de montagne. La spirale symbolise la fusion des 3 coins du triangle et les lignes sont hachur\u00e9es pour rappeler les lignes d\u2019une empreinte digital.<\/p>\n

Pour la police de \u00ab FOVE \u00bb j\u2019ai choisi un style audacieux, arrondi et propre, compl\u00e9tant le design futuriste du triangle. La couleur violette \u00e9lectrique est l\u00e0 pour rappeler le cot\u00e9 innovation \/ recherche.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_11.png\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_10.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttp:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/FOVE_12.jpg\u00a0\u00bb title_text=\u00a0\u00bbFOVE\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

FOVE Laboratoire de recherche Le client est une \u00e9quipe de recherche du laboratoire LIBM travaillant sur le muscle et le mouvement dans diff\u00e9rents contextes (sant\u00e9, performance sportive, \u00e9cologie animale) et \u00e0 diff\u00e9rentes \u00e9chelles (de la cellule musculaire jusqu\u2019\u00e0 l\u2019analyse d\u2019un animal dans son environnement naturel). J\u2019ai d\u00e9j\u00e0 travaill\u00e9 avec mon correspondant dans cette \u00e9quipe sur […]<\/p>\n","protected":false},"author":1,"featured_media":838,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[14],"project_tag":[],"class_list":["post-825","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-identite-visuelle"],"yoast_head":"\nFOVE - Identit\u00e9 visuelle - Markhor Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOVE - Identit\u00e9 visuelle - Markhor Design\" \/>\n<meta property=\"og:description\" content=\"FOVE Laboratoire de recherche Le client est une \u00e9quipe de recherche du laboratoire LIBM travaillant sur le muscle et le mouvement dans diff\u00e9rents contextes (sant\u00e9, performance sportive, \u00e9cologie animale) et \u00e0 diff\u00e9rentes \u00e9chelles (de la cellule musculaire jusqu\u2019\u00e0 l\u2019analyse d\u2019un animal dans son environnement naturel). 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