{"id":803,"date":"2024-09-20T23:14:20","date_gmt":"2024-09-20T21:14:20","guid":{"rendered":"https:\/\/test.markhor-design.com\/?post_type=project&p=803"},"modified":"2025-06-27T18:05:25","modified_gmt":"2025-06-27T16:05:25","slug":"ceres","status":"publish","type":"project","link":"https:\/\/markhor-design.com\/index.php\/project\/ceres\/","title":{"rendered":"C\u00e9r\u00e8s – Identit\u00e9 visuelle"},"content":{"rendered":"

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CERES<\/h1>\n

L\u2019agence CERES architecture paysage patrimoine est \u00e0 cheval entre les disciplines du paysage, de l\u2019am\u00e9nagement, de l\u2019histoire et de l\u2019arch\u00e9ologie. Elle apporte son expertise dans les domaines de l\u2019architecture et du patrimoine principalement dans les d\u00e9partements alpins et de la vall\u00e9e du Rh\u00f4ne.<\/span>
Le projet demand\u00e9 par le client est une refonte totale de son logo. Avec comme contrainte principale de repr\u00e9senter ces 3 domaines : architecture, paysage et patrimoine. Le client voulait un logo d\u00e9clinable en 3 parties en fonction de l\u2019utilisation d\u2019une des parties correspond \u00e0 une de ces 3 domaines d\u2019activit\u00e9s.<\/span><\/p>\n

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A partir de photos et plan d\u2019architecture fournit par le client, j\u2019ai cr\u00e9\u00e9 des formes repr\u00e9sentant les 3 domaines. J\u2019ai propos\u00e9 \u00e0 mon client de rajouter un quatri\u00e8me \u00e9l\u00e9ment : l\u2019\u00e9pi symbolisant la d\u00e9esse romaine de la fertilit\u00e9 et de l\u2019abondance C\u00e9r\u00e8s que porte le nom de l\u2019entreprise. Cet \u00e9l\u00e9ment suppl\u00e9mentaire permet d\u2019avoir une forme carr\u00e9e au logo complet qui donne une structure plus forte correspondant bien \u00e0 la notion d\u2019architecture. Celui-ci est en d\u00e9li\u00e9 pour faire une diff\u00e9rence avec les 3 autres qui sont plein. Le logo est pos\u00e9 sur le nom de l\u2019entreprise \u201cC\u00e9r\u00e8s\u201d qui sert de fondation solide aux 4 \u00e9l\u00e9ments. J\u2019ai recherch\u00e9 un \u00e9quilibre entre les formes arrondies et les angles droits pour repr\u00e9senter \u00e0 la fois les formes douces des jardins, des rosaces mais aussi la structure plus rigide du b\u00e2ti. La typographie s\u00e9lectionn\u00e9e en s\u00e9rif contraste avec le logo qui est tr\u00e8s \u00e9pur\u00e9 pour allier la tradition et la modernit\u00e9.
J\u2019ai propos\u00e9 \u00e0 mon client des couleurs chaudes, le rouge brique fonc\u00e9 pour l\u2019architecture, le vert olive fonc\u00e9 pour le paysage et le marron b\u00e9ton cir\u00e9 pour le patrimoine. J\u2019ai ajout\u00e9 un bleu navy pour la d\u00e9clinaison du logo complet
J\u2019ai beaucoup aim\u00e9 travailler sur l\u2019\u00e9puration des formes, \u00e7a a \u00e9t\u00e9 un vrai challenge de cr\u00e9er un logo concentr\u00e9 de symbolique, d\u00e9clinable en portion mais qui reste simple et \u00e9l\u00e9gant.<\/p>\n

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Proposition non retenue<\/h2>\n

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Proposition retenue<\/h2>\n

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CERES L\u2019agence CERES architecture paysage patrimoine est \u00e0 cheval entre les disciplines du paysage, de l\u2019am\u00e9nagement, de l\u2019histoire et de l\u2019arch\u00e9ologie. Elle apporte son expertise dans les domaines de l\u2019architecture et du patrimoine principalement dans les d\u00e9partements alpins et de la vall\u00e9e du Rh\u00f4ne.Le projet demand\u00e9 par le client est une refonte totale de son […]<\/p>\n","protected":false},"author":1,"featured_media":808,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[14],"project_tag":[],"class_list":["post-803","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-identite-visuelle"],"yoast_head":"\nC\u00e9r\u00e8s - Identit\u00e9 visuelle - Markhor Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e9r\u00e8s - Identit\u00e9 visuelle - Markhor Design\" \/>\n<meta property=\"og:description\" content=\"CERES L\u2019agence CERES architecture paysage patrimoine est \u00e0 cheval entre les disciplines du paysage, de l\u2019am\u00e9nagement, de l\u2019histoire et de l\u2019arch\u00e9ologie. 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