{"id":276,"date":"2024-10-19T13:13:41","date_gmt":"2024-10-19T11:13:41","guid":{"rendered":"https:\/\/test.markhor-design.com\/?post_type=project&p=276"},"modified":"2026-03-28T20:47:23","modified_gmt":"2026-03-28T19:47:23","slug":"quaesia","status":"publish","type":"project","link":"https:\/\/markhor-design.com\/index.php\/project\/quaesia\/","title":{"rendered":"Quaesia – Identit\u00e9 visuelle"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1080px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||26px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

LOGOTYPE QUAESIA<\/h1>\n

Logiciel d\u2019intelligence artificielle<\/h2>\n

Quaesia est un Bureau d\u2019\u00e9tude sp\u00e9cialis\u00e9 en Data Science et Intelligence Artificielle appliqu\u00e9 \u00e0 des donn\u00e9es biom\u00e9dicales et plus particuli\u00e8rement dans l\u2019extraction d\u2019information de la litt\u00e9rature scientifique. L\u2019entreprise d\u00e9veloppe des outils d\u2019analyse des articles scientifiques pour aider les chercheurs en biom\u00e9dical \u00e0 r\u00e9colter plus facilement des informations.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/markhor-design.com\/wp-content\/uploads\/2026\/03\/quaesia.png\u00a0\u00bb title_text=\u00a0\u00bbquaesia\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/markhor-design.com\/wp-content\/uploads\/2025\/01\/Quaesia_5.png\u00a0\u00bb title_text=\u00a0\u00bbQuaesia\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le projet<\/h2>\n

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Le projet consistait en la cr\u00e9ation d\u2019une identit\u00e9 visuelle (logotype, couleur, police), design du site web vitrine et l’accompagnement pour l\u2019UX et l\u2019UI d\u2019un logiciel m\u00e9tier (en cours). Dans les mots cl\u00e9s donn\u00e9es par mon client, revenait souvent la notion de connexion, de relation, de r\u00e9seaux, que ce soit pour les relations entre entit\u00e9s biom\u00e9dicales trouv\u00e9es dans les textes par mon client mais aussi pour la n\u00e9cessit\u00e9 d\u2019une interconnexion forte entre le domaine biom\u00e9dical et l\u2019intelligence artificielle utilis\u00e9 dans le d\u00e9veloppement de son produit. Apr\u00e8s plusieurs discussions est ressorti le ruban de Moebius, un anneau qui gr\u00e2ce \u00e0 une simple torsion ne poss\u00e8de qu\u2019une seule face, ce qui en fait un ruban n\u2019ayant ni int\u00e9rieur ni ext\u00e9rieur. Cette symbolique a beaucoup plu \u00e0 mon client qui retrouvait du sens pour son logo comme la notion de cycle continu entre les 2 domaines d\u2019expertise de l\u2019entreprise. Pour le styliser et le personnaliser, j\u2019ai int\u00e9gr\u00e9 la premi\u00e8re lettre \u00ab\u00a0Q\u00a0\u00bb et la derni\u00e8re lettre \u00ab\u00a0a\u00a0\u00bb du nom de l\u2019entreprise Quaesia, ce qui permet d\u2019avoir un logo simple utilisable seul ou avec le nom de l\u2019entreprise.<\/p>\n

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L\u2019int\u00e9rieur des lettres du Q et du A du logo sont des cercles pour rappeler la notion de n\u0153ud dans un graphe. Ils sont connect\u00e9s \u00e0 l\u2019ext\u00e9rieur par des coupures correspondant au lien du graphe. J\u2019ai cr\u00e9\u00e9 le design des lettres du mot \u00ab Quaesia \u00bb dans le logo complet en reprenant ces m\u00eames coupures dans les lettres. Je suis partie sur une forme de lettre arrondie pour l\u00e0 aussi rappel\u00e9 la notion de n\u0153ud. Pour les couleurs, nous avons choisi un bleu sarcelle, m\u00e9lange du vert et du bleu et symbole de la sant\u00e9, en rapport \u00e0 la fois avec la recherche biom\u00e9dicale et l\u2019intelligence artificielle. Ce bleu profond avec une pointe de vert a parl\u00e9 naturellement \u00e0 mon client. Ce qui m\u2019a plu dans ce projet est le challenge de comprendre et d\u2019essayer de retranscrire les id\u00e9es d\u2019un chercheur. Cela m\u2019a permis de cr\u00e9er une identit\u00e9 visuelle sur le th\u00e8me de l\u2019intelligence artificielle qui est un peu diff\u00e9rente de ce que je fais d\u2019habitude.<\/p>\n

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LOGOTYPE QUAESIA Logiciel d\u2019intelligence artificielle Quaesia est un Bureau d\u2019\u00e9tude sp\u00e9cialis\u00e9 en Data Science et Intelligence Artificielle appliqu\u00e9 \u00e0 des donn\u00e9es biom\u00e9dicales et plus particuli\u00e8rement dans l\u2019extraction d\u2019information de la litt\u00e9rature scientifique. L\u2019entreprise d\u00e9veloppe des outils d\u2019analyse des articles scientifiques pour aider les chercheurs en biom\u00e9dical \u00e0 r\u00e9colter plus facilement des informations.Le projetLe projet consistait […]<\/p>\n","protected":false},"author":1,"featured_media":1841,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[14,17],"project_tag":[],"class_list":["post-276","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-identite-visuelle","project_category-web"],"yoast_head":"\nQuaesia - Identit\u00e9 visuelle - Markhor Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quaesia - Identit\u00e9 visuelle - Markhor Design\" \/>\n<meta property=\"og:description\" content=\"LOGOTYPE QUAESIA Logiciel d\u2019intelligence artificielle Quaesia est un Bureau d\u2019\u00e9tude sp\u00e9cialis\u00e9 en Data Science et Intelligence Artificielle appliqu\u00e9 \u00e0 des donn\u00e9es biom\u00e9dicales et plus particuli\u00e8rement dans l\u2019extraction d\u2019information de la litt\u00e9rature scientifique. 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